If your business is successful over the Internet, and its website is built from a web template, then all your competitor needs to do to duplicate it is purchase a similar template. Then why you need custom web design? With a custom design, however, you don’t just get a more powerful and effective website, but also one that others can’t copy effortlessly or legally. When your website is custom made, your website will be as unique as you want and it will be different from anyone else’s website. That can be a greater benefit than you might think engages your visitors and strengthens your business’s brand image.

Custom website design is the process of creating a unique web page to suit an individual, topic or brand's certain requirements. It's everything from layout to user experience. Web designers consider the site's audience, function and traffic when constructing their designs Template-based web design.